The film “Car Men” is scheduled to debut on the grandest stage of them all…as the lead-in to the 2012 Superbowl on NBC! This is following the success of its U.S. theatrical premiere and its television ratings smash.
The worldwide television premiere of the film “Car Men” was on December 18 and the ratings were stunningly huge, especially for a documentary about a used car dealership.
Shown on NBC affiliate WXII, “Car Men” delivered a household rating of a 1.9 – 1st in the time period with all the major stations.
Even more impressive: The documentary had an undesirable infomercial lead in and had tough competition on another network from an NFL pre-game show. Expectations were high that the film would perform strong, but not like this.
Because of those ratings, Winston Salem NBC affiliate WXII 12 offered the makers of “Car Men” the opportunity to be what is potentially going to be the lead-in for the most watched television program of the year…Superbowl XLVI.
“Car Men” reveals an in-depth look at the Myers men, Frank and Tracy. While Tracy Myers may play outrageous on television to sell cars – this best-selling author, nationally-recognized entrepreneur, and devoted family man is dead serious when it comes to building a business he, his family and his city can be proud of.
“In the car business, Tracy Myers is who everybody wants to be” said auto industry pro Bruce Roffey. “When you watch Car Men, you’ll find out why.”
“My dad and I are honored and humbled that this film was made. It’s an amazing legacy, not only for our family but also for the city of Winston-Salem,” said Tracy Myers, one of the films stars. Myers continued by saying, “I was amazed at the response we got at the red carpet premiere and was shocked at the ratings it delivered when it debuted on tv. But when I found out that the film was being shown before the Superbowl, I couldn’t believe it. I’m still in shock.”
The film “Car Men” will be shown Sunday morning, February 5th 2012 at 11:30am on Winston Salem, NC NBC affiliate WXII 12.
About Tracy Myers & Frank Myers Auto Maxx
The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation and one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous “Everybody Rides” program and author of the best selling book “Uncle Frank Sez” available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.
Contact Frank Myers Auto Maxx
Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SALES WEBSITE: https://www.FrankMyersAuto.com
SERVICE PHONE: 336-831-0656
About “Car Men” – The Movie
He’s gone on TV dressed up as a giant pickle. Nowadays, you’ll see him most often sporting a giant red, white and blue Uncle Sam hat. Tracy Myers may play outrageous to sell cars – but this best-selling author, nationally-recognized entrepreneur, and devoted family man is dead serious when it comes to building a business he, his family and his city can be proud of.
“Car Men” details the touching and occasionally hilarious story of how the Myers men created a car business that’s known all across America for its successful out-of-the-box thinking – not to mention its off-kilter TV commercials, featuring such quirky characters as Uncle Frank and Chainsaw Charlie.
As one auto pro says, “In the car business, Tracy Myers is who everybody wants to be.” Watch “Car Men” and you’ll find out why.