(This article first appeared in Used Car News and was written by Jeffrey Bellant)
National Quality Dealer Tracy Myers and his Frank Myers Auto Maxx dealership in North Carolina are the focus of an Emmy Award winning film team’s latest project.
“Car Men“, which had a black- tie premiere Nov. 17, tells the story of the dealership, which began as a general store 80 years ago.
A wider release is expected on Dec. 2, followed by a DVD release early next year, Myers said.
Myers is well versed in different types of media. In addition to writing the dealership’s blog, he has written newspaper articles and appeared on national television outlets, like Fox Business News and The History Channel, representing car dealers.
In late 2010, Myers appeared on motivational guru Brian Tracy’s syndicated television show.
He discussed the used- car business and the dealership’s history.
A producer from the show was so intrigued by the segment, he asked Myers if he would be interested in being part of a documentary about the business.
“ I didn’t think anything of it,” Myers said.
But the producer visited the lot, learned about how the dealership operates and convinced Myers take part in the documentary.
The production team came down a few months ago, interviewed family members and filmed for several days, Myers said.
Nick Nanton, the show’s producer, also helped make “Jacob’s Turn,” an Emmy Award-winning short film about a child with Down’s Syndrome playing on a teeball team.
Myers said once he’d heard that the production team won an Emmy, he figured they wouldn’t be interested in coming down to shoot the film about the dealership.
But they were still excited. “My wife and I are the only two people who have watched the finished project ( prior to the premiere),” Myers said. “ I know I’m partial, but I think it’s pretty amazing.
“ It’s an awesome legacy piece for my kids and grandkids. And for the industry, which I love. It shows the good side of what we do and the community side. It shows the heart and the hours that we put into it.”
Myers said he had an earlier offer from a different company to do a reality show, but it fell through.
The problem was how they wanted to portray the dealership and family.
“At every turn, they wanted to make us look like idiots,” Myers said.
He told them he wanted something positive, inspirational and motivational.
“ I have no problem with being funny and working our quirks into it, because we are quirky, ” Myers said. “ But you’re not going to make us look like a bunch of rednecks.”
Myers feels the documentary got it right.
“It’s a touching story about family, small business and the American dream.”
About Tracy Myers & Frank Myers Auto Maxx
The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation and one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the world famous “Everybody Rides” program and author of the best selling book “Uncle Frank Sez” available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.
Contact Frank Myers Auto Maxx
Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SALES WEBSITE: https://www.FrankMyersAuto.com
SERVICE PHONE: 336-831-0656
SERVICE WEBSITE: https://www.frankmyersauto.com/winston-salem-auto-repair.html
About “Car Men” – The Movie
He’s gone on TV dressed up as a giant pickle. Nowadays, you’ll see him most often sporting a giant red, white and blue Uncle Sam hat. Tracy Myers may play outrageous to sell cars – but this best-selling author, nationally-recognized entrepreneur, and devoted family man is dead serious when it comes to building a business he, his family and his city can be proud of.
“Car Men” details the touching and occasionally hilarious story of how the Myers men created a car business that’s known all across America for its successful out-of-the-box thinking – not to mention its off-kilter TV commercials, featuring such quirky characters as Uncle Frank and Chainsaw Charlie.
As one auto pro says, “In the car business, Tracy Myers is who everybody wants to be.” Watch “Car Men” and you’ll find out why.