11 Steps To Becoming A Super-Power Car Buyer; Part 2

Step #1 (of 11 Steps To Becoming A Super-Power Car Buyer): Ask Yourself If You Should Buy New Or Used?

Most people think the answer to this question is obvious – NEW.

But most of those people haven’t spent any time thinking about the actual pros and cons of each.

Many people believe you should only buy used if you can’t afford to buy a new car, but that logic is completely flawed.

Let me explain…

Have you heard all of those recent TV and Radio campaigns for all these amazing deals, huge rebates, low financing and ridiculous incentives on new vehicles? Of course you have. Who hasn’t. They’re everywhere!

Because of these aggressive campaigns and extremely attractive sale opportunities, the number of new cars, trucks and SUV’s sold by automakers since Cash For Clunkers is growing at a record pace.

What does this mean to you and me?

Good question.

It means that there has never been a better time to consider the merits of a used car instead of a new one.

Why??

Because, until a couple of years ago, all of these new car buyers have created an overabundance of used cars – by turning in leases and trading in recently purchased vehicles…which gives you, the used-car shopper, a mega-amount of choices of quality, low mileage vehicles.

Plus, the flood of people that bought all those new vehicles during the original Cash For Clunkers have started to trade-in those cars and has made the used car market ripe for the pickin’.

See…the used car market is somewhat depressed, which means the prices are lower than normal.

This is not good for your new-car buyer friends who are trying to get maximum money for their two and three year old trade-ins, but it’s great for the smart shopper like you who knows the insider information about buying used cars at depressed market prices.

You are the one who scores. You are the one who will save money.

Why would a used car dealer tell you this, let alone put it in writing?

Because I am in the best position ever to offer you an amazing, high-quality, pre-owned vehicle for a price and a payment that’s unheard of.

Plus, because so many new car buyers are trading in their cars so quickly to get jammed into another, most of these vehicles come with the peace of mind of it being top-quality and barely used.

What really matters is having a car you truly love and adore that is dependable and affordable.

If your budget is at its max, then buying a used car makes sense. It is the only way to get the most vehicle for the least amount of money.

How many new cars do you know of that list for under $10,000?

We both know what kind of car that buys. Not much. A strip-o model. That’s car talk for a car that has no features.

Manual transmission, no A/C, you can forget safety features and definitely no luxury accommodations.

What fun is that?

Michelle Krebs of Cars.com writes, “For less than half the price of the average new car, you can buy a 3- or 4-year-old used vehicle that is larger and loaded with more features than the small, bare-bones new one.”

Now we’re talking.

But I’m not going to be one sided here. Buying a used vehicle has its drawbacks.

You are not the first owner of the vehicle so you don’t know where and how it was driven or how it was cared for.

Was the scheduled maintained performed?

You may or may not know.

Many say that a used vehicle will require maintenance and possibly expensive repairs sooner than a new one, and these repairs may or may not be covered by a warranty depending on the vehicle you buy.

One state Independent Automobile Dealers Association web site states, “All automobiles require upkeep, so factor in some amount for repairs. A good rule of thumb: Multiply the number of miles you expect to drive a month by 38 cents; the amount of money you should set aside a month to cover operating costs and maintenance on a car in addition to your car payment and insurance.”

Operating costs include everything from repairs and routine maintenance – like oil changes – to gas, car washes, and air fresheners.

In the next post, I’ll share with you Step #2: The pros and cons of buying both new and used.

To read part one of this article, please click HERE.

 
About Frank Myers Auto Maxx

The original Frank Myers Store was started more than 83 years ago by Frank Myers, the Great-Grandfather of the current owner Tracy Myers and the Grandfather of the previous owner, Franklin Myers. Tracy has spent the past 15+ years trying to change the landscape of the car business and the bruised reputation of car salespeople all over the country. Tracy was one of the first 100 Certified Master Dealers in the Nation, a NIADA Eagle Award Winner and was the youngest recipient ever to be honored with the highest available distinction in the used car industry…the National Quality Dealer award. Frank Myers Auto Maxx was recently recognized as the #1 Small Business in NC by Business Leader Magazine, one of the Top 28 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine, one of the Top 10 Internet Auto Retailers in the Nation & one of the Top 3 dealerships to work for in the country by The Dealer Business Journal. Tracy is also the Co-Creator of the “Everybody Rides” program and author of the best selling book “Car Buying Secrets Exposed: The Dirty Little Secrets of a Used Car Dealer”, available at Amazon.com and better bookstores. He is a Christian Business Owner whose goal is to run his business “By the Book”. The dealership specializes in helping people find, qualify for and own the vehicle of their dreams with little or no money down…even with less than perfect credit.  For more information on Frank Myers Auto Maxx, please visit their website at: http://www.frankmyersauto.com

CONTACT

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
SALES PHONE: 336-767-3432
SALES WEBSITE: http://www.FrankMyersAuto.com
SERVICE PHONE: 336-831-0656
SERVICE WEBSITE: http://www.frankmyersauto.com/winston-salem-auto-repair.html

North Carolina Used Car Dealers Get Extension On Carolina Clunkers Program

The “Carolina Clunkers” program has been wildly successful in stimulating the local economy so the  participating dealerships have been given the authorization to extend the program into February.  The original program was slated to come to an end January 29, 2011, but will be continued for a short time.

Under the NEW “Cash for Clunkers Carolina” or “Carolina Clunkers” (program, consumers will get paid as much as $4,500 more than your current vehicle is worth towards any nicer, newer vehicle from a participating new car dealer when they trade in their old vehicle and purchase or lease a nicer, newer qualifying vehicle.

In order to be eligible for the program, the trade-in passenger vehicle must be in drivable condition. Transactions must be made between Jan 29, 2011 and when the funding runs out for the program (currently scheduled to be February 26, 2011). This is a limited time sale promotion.

FUNDING FOR THE PROGRAM

The CASH FOR CLUNKERS CAROLINA or CAROLINA CLUNKERS (CARS) program is a privately funded program that helps consumers buy or lease a nicer, newer vehicle from a participating dealer when they trade in a “clunker” car or truck. The program is designed to energize the economy, boost auto sales and put safer vehicles on North Carolina roadways. No local, state or federal tax dollars are being used to fund CASH.

ELIGIBILITY FOR CAROLINA CLUNKERS PROGRAM

Any drivable vehicle is eligible regardless of the age, mileage or condition. Both domestic and imported vehicles are eligible for the program.

HOW IT WORKS

Consumers bring their vehicles, title, proof of registration and proof of insurance to the dealership. Consumers will get paid as much as $4,500 more than your current vehicle is worth towards any nicer, newer vehicle from a participating car dealer when they trade in their old vehicle and purchase or lease a nicer, newer qualifying vehicle if all program requirements are met.

The dealers are not reimbursed by any other government program or taxpayer-supported program. The vehicles traded in under the CASH program will be disposed of at the selling dealer’s discretion.

HOW TO FIND A PARTICIPATING DEALER

The CASH FOR CAROLINAS CLUNKERS website (http://www.carolinaclunkers.com/) went live on December 27, 2010 and have a list of participating dealers. Or you can visit confirmed dealer Frank Myers Auto Maxx at 4200 North Patterson Avenue in Winston Salem, NC 27105. (336) 767-3432. For more information, read the official press release:  http://www.prlog.org/11259012-carolina-clunkers-program-extended-by-north-carolina-used-car-dealers.html

 

Frank Myers Auto Maxx Offers The Case AGAINST The Car Biz!

The Uphill Battle Of A Winston-Salem Car Dealer

After being in the car business more than 15 years, one ambitious car salesman decided there had to be a better way. He had seen people endure high pressure tactics, suffer the indignity of the credit approval process, and the abuse of their trust they had placed with unscrupulous car dealers.

He decided that he could provide people with a more pleasant car buying experience while still giving them the ability to buy a vehicle at competitive prices, choose from great inventory, and give them access to a wide range of credit options. Many have said it couldn’t be done.

Car dealers have been operating the same way forever, and he, as a single dealer, just couldn’t pull it off. Well, he’s proving them wrong, in a big way. And his local competition isn’t too happy about his success.

“We have found new ways to meet the demands of our customers,” according to Tracy Myers, owner of Frank Myers Auto Maxx Center in Winston-Salem, NC. “Car dealers have always had their arsenal of aggressive sales tactics including aggressively trying to sell the consumer something they don’t want or can’t afford,” said Myers.

He talked about the aversion that many people experience when deciding to buy a car. “Lots of car dealers use manipulative selling techniques to get you to sign on the bottom line,” says Myers. With nearly 20 years experience in the car business, Myers understands the car buying process and his experience has taught him what needs to change. “It should be all about the customer, every day,” he emphatically stated.

“Your customer is entitled to the best experience you can give them during and after the sale,” says Myers. But, “after the sale” is when most car dealers fall down. They usually blow it.”

Frank Myers Auto Dares To Be Different

At Frank Myers Auto Maxx, their focus is on respecting their customers and in building more value into their offer beyond just the car itself. “Everything we do, flows from that fact,” said Myers. “When we allow that to guide us, we know what we need to do to earn your business.”

“Instead of trying to figure out what we can get from you, we have focused on what we can deliver to the customer,” according to Myers. Posted prominently in their showroom is a “Customers’ Bill of Rights.” He said it is a daily reminder to him and his staff about how to do business differently.

“We want the selling process to be transparent,” said Myers. “In other words, we believe in full disclosure between both parties.” This new approach is very different from “fast talking” stereotypical sales experience of the past.

No Car Dealer Tricks Here

Typical car dealers practice age-old “secret” and manipulative tactics from the moment you step on their lot. Surprisingly, many people enjoy the back and forth price negotiation during the car buying process. “Yes, there are people who look forward to this part of the process, so our car buying process may not be for those folks.

“These types of folks most likely won’t appreciate the value of the ownership benefits we offer on all our vehicles, like our Iron-Clad Money Back Guarantee and our Lifetime Engine Warranty,” said Myers. He also said he’sfine with that, he realizes that the Uncle Frank Advantage isn’t for everyone.

Most people will admit to a certain amount of worry and anxiety when buying a car. And, many people dread the traditional car buying experience.

These are the consumers for which Frank Myers Auto Maxx has developed their new approach. These are consumers who are seeking a more respectful approach to the process of buying a vehicle, and Myers hopes to turn the industry upside down with this new approach.

CONTACT US

Frank Myers Auto Maxx
4200 N. Patterson Avenue
Winston Salem, NC 27105
(336) 767-3432

Winston-Salem Used Car Dealer Awaits Used Fiats As Chrysler Dealers Ponder New Deal

Frank Myers Auto is excited about pre-owned Fiats

Fiat returns to the United States & is expected to be a hit in NC.

After a 30-year absence, Fiat is coming back to the United States and now Chrysler dealers have to decide whether they want to sell the Italian brand that initially will offer just one model, the tiny Fiat 500.

About 400 Chrysler, Dodge and Jeep dealers who want to sell Fiats met at a meeting in Detroit Monday, were told that the exotic minicar at first will be the only 2011 model in their Fiat showrooms.

Chrysler, which is now controlled by Italy’s Fiat, was short on specifics such as price and future models. A larger model was promised, although covered by a tarp.

50,000 of the stylish, bulb-shaped 500s are expected to be sold by Chrysler the first year they arrive. Eventually four versions will be offered, a standard 500, a cloth-top convertible, a high performance version with up to 185 horsepower, and in 2012, an electric version, the dealers said.

Fiat-run Chrysler Group LLC wants the 500 to become a strong contender in the U.S. small-car market, where the Detroit automaker has struggled for years. The car will be sold by about 165 Chrysler Group dealers in 125 mainly big-city markets starting in December. Chrysler hopes the tiny Italian car will help its lackluster sales.

Dealers will be asked to build separate showrooms and have separate sales and service staffs for the cars, in order to help create a distinctive European aura for the 500.

Many dealers were impressed, but some were left with questions about whether it would be worth the investment because future models were not unveiled. Chrysler CEO Sergio Marchionne, who also runs Fiat, has said that Fiat dealers will get first shot at selling the Alfa Romeo brand when it returns to the U.S. in 2012.

But the dealers were happy for a chance to sell a competitive small car, because they have had little to offer in the segment.

“There’s no doubt about it. It’s a home run,” said Alan Helfman vice president of River Oaks Chrysler Jeep in Houston. “It’s not going to make it from day one, but it will be a good seller, and it’s a market I don’t play in right now.”

Helfman, whose dealership is near Rice University, said the car will appeal to younger people who care about the environment and fuel economy.

Tracy Myers, who owns a used car dealership in Winston-Salem, North Carolina was excited about the opportunity to offer another fuel efficient compact car to his pre-owned car shoppers near Greensboro and High Point, NC.

“I’m going to eagerly waiting for it to hit the used car market. I’m going to do everything I can to get my hands on the first used Fiats to enter the pre-owned marketplace in the Carolinas,” Myers said.

To request information about the pre-owned Fiat when it arrives at Frank Myers Auto Maxx, request information at HERE.

August 2010 Sales Pro Of The Month Named By Frank Myers Auto Maxx

Frank Myers Auto Salutes Brandon Sayles

Brandon Sayles Named Sales Pro Of The Month At Frank Myers Auto Maxx

Brandon Sayles has been named “Non-Commissioned Sales Pro of the Month” for July 2010 at Frank Myers Auto Maxx in Winston-Salem, NC. 

Sayles is a Certified Non-Commissioned Sales Pro and this is his second row in a month winning the coveted prize . When he’s not offering transportation solutions, he enjoys playing basketball, his PS3 and catching up on his sleep.

Originally from Hotlanta and, later living in Charlotte, Brandon has a passion for helping people and building strong customer relationships that last. He immediately puts new customers at ease with his easy-going demeanor and respectfully puts his customers first by gaining a thorough understanding of their needs. He brings the dealership high standards of professionalism, fair dealing, and a youthful excitement. Frank Myers Auto Maxx is located at 4200 North Patterson Avenue in Winston Salem, NC.

For more information, contact Brandon Sayles at 336-767-3432 or visit http://www.frankmyersauto.com/